Thursday, June 10, 2010

Since I'm on the cook book kick...

About a month ago, I ended up at one of those - ESTATE SALES!!!!  Antiques!!! Come and SEE!!!

type things.   You know, the ads in the paper where the more exclamation points, the more you think you should run in the other direction?  Well, yes, but ... I got one of those feelings about this one that really, no matter what the print said, I needed to check it out.  An this little gem is one of the things (I found a stack of fun, though not stellar, stuff) I found.

dated to the 1920's (I can't pin it down exactly, but somewhere in the 1920's range) one of the advertising gimmicks from Ghirardelli Chocolate Company out of San Francisco, CA. was this little envelope filled with sixteen different recipes for housewives which used (of course) Ghirardelli chocolate. 

Note that there's no zip code (not introduced until the 1960's).

 This wee little envelope is a bit fragile and has a couple of tears , but even so, it's just so darned cute... (you can hear the awwwwhhh sound from  here can't you?)

 Included inside this envelope are 16 small recipes cards. The recipes are on one side of the page, the other side has a pithy statement from Ghirardelli's  (since, as you know, this IS advertising).

see - recipes... YUM..

And Advertising...

I haven't had a chance to try out any of these recipes yet, but they all look very appetizing -- here's the Chocolate Ice Box Cookies just to make things even yummier:

Chocolate Ice Box Cookies:

1/2 cup shortening
1 1/2 cups white sugar
8 Tbs Ghirardelli Ground Chocolate
1 egg
2 Tbs boiling water
1/4 cup milk
2 1/2 cups flour
1/2 tsp salt
2 tsp baking powder
1 tsp vanilla

Cream shortening and sugar. Add well-beaten egg, melted chocolate and milk. Then add flour, salt and baking powder sifted together. Add vanilla. Shape into roll 2 inches in diameter and place in refrigerator 6 hours. Slice thin, bake at 375 degrees F. for 12 minutes.

If anyone tries this, let me know how it turns out.  Sounds delicious!

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